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Home / Articles / IAB
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Two of the largest organizations in the Digital Marketing industry are the Interactive Advertising Bureau and the Digital Advertising Alliance.