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Home / Articles / Mobile
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week the most attention-grabbing headlines had to do with mobile. A recent study predicted that native advertising will surge through 2020 on mobile devices, Statista released updated mobile engagement numbers for the major social media platforms, and Instagram backed off their recently announced algorithm update after receiving tons of backlash from users.
Digital Marketing covers a wide range of channels, platforms, and tactics. In order to cut through the clutter, here are the big nine.
Last week we went into the shift towards of digital marketing, but how much does mobile contribute to this? Turns out a whole lot.
This year digital marketing will account for 31% of all marketing spend in America.