LiftBase
A multi-sourced consumer database that is the source of intelligence & acquisition for hundreds of brands.
American Pre-Movers
Reach households before they make the move.
American New Movers
Reach households settling into new homes.
American WeddingBase
Reach recently engaged and newlywed couples.
Standardize & Complement
Audience Development
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Evaluation
LaunchPad
Create highly-strategic customer retention and reactivation campaigns to boost revenue and help your acquisition efforts.
Data Append & Enrichment Services
Fill in missing emails, mailing addresses, phone numbers, and more.
Lookalike & Modeled Audiences
Highly-responsive lookalike and modeled audiences for Facebook, Direct Mail, and beyond.
Customer Profile Analysis & Reporting
Gain a deeper understanding of your customers with this report.
PortalLink Data Segmentation & Delivery
Segment, count, and extract large marketing audiences in minutes.
Accelerated Merge/Purge Platform
Combine multiple prospect files into a single, clean dataset in as little as 24 hours.
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Providing marketers the data, tools, and expertise they need to scale their businesses.
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The latest posts, white papers, and announcements.
Facebook is migrating to one pixel that combines both the Conversion Tracking pixel and the Custom Audience pixels. Here's what you need to know.
Back to School is already in full swing and digital media costs will rise by September as traffic gets heavier for peak holiday shopping season. It's the perfect time to start testing your advertising concepts and strategy to keep you ahead of the competition.
Coming off of a shortened week due to the holiday, Snapchat and mobile video shared the spotlight. Snapchat pushed out a new feature that allows users to archive content, while mobile video is projected to explode between now and 2021.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Last week, Twitter began testing an ad unit that may, or may not, be influenced by a popular Facebook ad type, Pinterest partnered with Oracle to help figure out how their ads are impacting in-store purchases, and the IAB announced that $16 billion was spent on digital marketing in the first quarter of this year, alone.
Make the summer count with these social media strategies that will keep your audience engaged with your brand beyond the season.
Last week we saw a lot of buzz around the features that Instagram might be releasing soon to help advertisers and businesses make the most out of their platform, media agencies and brand marketers discuss their biggest concerns with digital advertising, and Facebook's newest ad type might be their next, big hit.
Despite the highly-anticipated holiday weekend, last week brought plenty of news about mobile. Google showed the world their redesign plans for a mobile-focused AdWords and Analytics platforms, a Nanigans report showed that the numbers for the Facebook Audience Network are continuing to look very promising, and in a move that signifies a shift towards mobile, Facebook is shutting down Facebook Exchange, their desktop-based retargeting ad exchange.
Did you know 40 million Americans move each year? Having just moved, these individuals and families want their new place to feel like home and often are willing to pay for the feeling.
Mother’s Day is the perfect time of year to target the husbands of your female customers to help them give an amazing gift to the woman in their life who means the most.
April 20 is #NationalLookAlikeDay. Find new customers for your business that look and behave like your current customers.
Today, LiftEngine officially launches Audience Amplify for Digital Marketers and Brand Managers.