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Home / Articles / Article / Page 4
Blog posts written by the LiftEngine team.
Facebook's Reach Marketing Objective is a relatively straight-forward concept. You are directing Facebook to serve ads to as many unique individuals as possible.
While integrating the latest tech into your business routine can come with a hefty price tag, there’s some tech you simply cannot afford to ignore. So, before you brush tech updates off as too expensive or too unnecessary, be sure to read through this list of simple, yet crucial, tech updates every small business needs to grow, thrive and survive.
Historically, measuring ROAS on digital campaigns was far from precise, relying heavily on cookies and UTM codes. With the popularization of audience onboarding and first-party tracking pixels, pixel-based ROAS and response analyses are the next wave of measurement methods for this metric. While tracking pixels can provide a higher level of confidence, it's hard to compete with a Response Analysis. Here's why.
Back in the Summer of 2015, Amazon planned to celebrate their 20-year anniversary by launching Prime Day. With Prime Day 2019 on the horizon, there is a huge opportunity for retailers to push their brands in front of an audience looking to spend. Here are some advertising ideas to make the most of Prime Day.
Google Ads gives advertisers the option to target their specific customers through audience onboarding. Referred to as Google Match, there are a number of qualities that makes Google's offering different from its competitors. Whether you are new to Google Ads, or interested in running a campaign to a Matched audience for the first time, here's what you need to know.
At F8 last week, Facebook unveiled a redesign that’s simpler, faster, more immersive, and focuses strongly on Stories. For marketers, this push to Stories presents an opportunity to deliver your message in a fullscreen, immersive environment on Facebook and/or Instagram.
In honor of Pinterest’s IPO last week, our Digital Strategy Team has put together some quick tips in a PDF for marketers looking to grow an email list using the social media platform.
Among 300+ metrics are three different types of "clicks." Each flavor of click metrics can tell its own important story.
All Facebook marketers should be testing retargeting in their Marketing plans. Here are three strategies that you should test.
Simple to execute, there is still time to strategize and launch a Facebook campaign to boost your holiday demand. Here are some tips to help maximize the impact of this multi-channel approach.
The most efficient way to reach potential customers could involve leveraging Facebooks Remarketing Ads, re-engaging those already familiar with your brand.
Many advertisers will be turning to Facebook for Black Friday and Cyber Monday. Here are three things that you should be testing to help stand out.