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Home / Articles / Facebook
Location Targeting uses a combination of user-entered and GPS data to show ads to everyone currently in that location, to only those individuals who live there, and more.
In Facebook land, the company released a tool meant to increase transparency, but will most likely be used more for competitive research.
Over the next few posts, we will be diving into many of Facebook's Marketing Objectives. This week, we are looking at ‘Brand Awareness’. Here's what you need to know.
This week we check in with the big three: Facebook, Instagram and Snapchat. Instagram Stories hits over 300 million users, Snapchat finally released their long-awaited marketing/tracking pixel, and Facebook is touted as being the most successful social platform in terms of driving sales. Here's The Latest.
Facebook is adding two new features to their advertising repertoire: one that could bridge the gap between online and in-store, and another aimed at eliminating a deceptive advertising issue, accidental clicks. Meanwhile, Instagram is encouraging conversations in the comments section through their latest update. Last but not least, we take a look at Podcasts in our Stat of the Week!
Snapchat released a new self-serve tool in their ad platform while Pinterest is getting into the search game, making it easier for users to explore everything the site has to offer. On the brand front, dating app Hinge is taking an innovative approach to targeting lonely wedding guests. Finally, Adweek provided some interesting statistics on travel-related social media.
Facebook has rolled out new ad types within the Messenger and Marketplace. In addition, the social media giant took a stance to combat #fakenews, which will impact all publishers. Finally, we highlight a Hershey campaign that is generating buzz for a new product by going digital-first.
Social media users and advertisers are abuzz about video content on their favorite social media platforms. On the flip side, companies are voicing their concern about digital advertising fraud. And, last but not least, we debunk the myth that Facebook is dead.
Last week, Facebook launched Facebook Stories, their potential Snapchat-killer. Not to be outdone themselves, Snapchat announced that they will be introducing search into their app sometime this year. Both of these features will give digital marketers more opportunities to reach their audiences and encourage them to act. Here's what you need to know.
According to the National Retail Federation, about 50% of Americans celebrated Valentine’s Day last year by spending over $19 billion on food, jewelry, and other types of gifts. With the second largest holiday in terms of spending right around the corner, here are some tips to make sure your Facebook ad campaigns are a success!
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week, Facebook announced that their Audience Network now reaches over one billion individuals per month and Snapchat announced two, new ad units that will make their platform more actionable for marketers.