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Home / Articles / Social Media Marketing
Last Week, eMarketer and Nielsen broke down which devices various age groups are using to access social media networks. Additionally, Facebook announced that Stories, their potential "Snapchat Killer", is coming to the main Facebook app.
Last week Snapchat began their journey into search through their acquisition of a mobile search startup, Twitter's US growth was "significantly downgraded" by eMarketer, and social media marketers shared their biggest challenges with the channel.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Make the summer count with these social media strategies that will keep your audience engaged with your brand beyond the season.
Mother’s Day is the perfect time of year to target the husbands of your female customers to help them give an amazing gift to the woman in their life who means the most.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Last week we saw Pinterest open its platform to marketers, Facebook's Atlas closed its doors on marketers, and Google unveiled a unique service that could be a hit with marketers.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.
Facebook is finally opening up the Instagram advertising platform to marketers everywhere. Here is the breakdown of the different ad types.
Digital Marketing covers a wide range of channels, platforms, and tactics. In order to cut through the clutter, here are the big nine.