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Home / Articles / Digital Marketing
With Local Campaigns, Google goes out and pushes ads to those nearest your physical locations across a number of their platforms. This is a great way to promote many locations at scale and have your locations promoted to those in the market for your services or products. Here's what you need to know about Google's Local Campaigns.
Back in the Summer of 2015, Amazon planned to celebrate their 20-year anniversary by launching Prime Day. With Prime Day 2019 on the horizon, there is a huge opportunity for retailers to push their brands in front of an audience looking to spend. Here are some advertising ideas to make the most of Prime Day.
Over the next few posts, we will be diving into many of Facebook's Marketing Objectives. This week, we are looking at ‘Brand Awareness’. Here's what you need to know.
Last week, Facebook received praise from marketers for its ability to keep their users captivated through video ads, according to eMarketers' latest forecast, digital advertising will overtake television by the end of this year, and Snapchat unveiled new tools for their ad platform that will rival the other giants in the industry.
Back to School is already in full swing and digital media costs will rise by September as traffic gets heavier for peak holiday shopping season. It's the perfect time to start testing your advertising concepts and strategy to keep you ahead of the competition.
Last week, marketers weighed in on the importance of social media in their future plans, a study showed that US adults spend over 12 hours a day consuming media, and Snapchat made headlines yet again with the launch of their new API and marketing partner program.
Mother’s Day is the perfect time of year to target the husbands of your female customers to help them give an amazing gift to the woman in their life who means the most.
Today, LiftEngine officially launches Audience Amplify for Digital Marketers and Brand Managers.
Last week it was all about Instagram. The quickly growing, photo-based social media platform announced some new features and new updates. While all of the updates should benefit businesses, marketers and content creators, one update is stirring up some controversy among their users.
Today, we move on to our last category in this series, digital video.
Since social media advertising is a new frontier for many Direct Marketers, here is a list of six things that every DM'er needs to know about.
Last week we had news from three of digital marketing's biggest platforms: Google, Facebook, and Instagram. Google got rid of a major ad unit, Facebook added a new ad unit, and Instagram celebrated the milestone of reaching over 200,000 active advertisers.